爱语导读:在支付宝推出5福之后，全国人民都为之疯狂了，却不料敬业福一卡难求！2016春节红包大战即将上演！让我们拭目以待吧！
February 3, Ali and Tencent two major rivers and lakes martial recurrence Order: Payment treasure after sprinkling in small red envelopes and Foca year at 8:00 on February 4 and half past eight plus yards; micro letter to remind you upgrade to the latest version of the New Year’s Eve there are new ways red photo.
2月3日，阿里和腾讯两大门派再发江湖令：支付宝在小年洒红包和福卡后，2月4日八点和八点半再加码；微信提醒大家升级到最新版，除夕夜有红包照片的新玩法。
Yes, Foca, maybe your mind and heart that you have, a thousand dollars Scoop dedication blessing.
没错，福卡，说不定就有你那心心念、炒到上千元的敬业福。
Recently, many people have paid Chubb Foca, to 5 Foca, some people simply “frenzied”: for many years without contact friends received his Canadian Alipay friend request, he scraper seek Foca in micro letter, how can set Foca less than he asked others to buy ……
最近很多人都在集支付宝福卡，为了5张福卡，有些人简直“丧心病狂”：多年不联系的朋友收到了他加拿大支付宝好友的请求，他在微信里刷屏求福卡，怎么也集不到的福卡他问别人买……
This Foca, feeling better than Monkey stamps harder to find, more precious than the Monkey coins, but while it is present in the Internet world of five virtual Foca: prosperity blessing, blessing harmonious, friendly Fu, Fu patriotism, dedication blessing .
这福卡，感觉比猴年邮票还难求，比猴年纪念币还珍贵，而它不过是存在于互联网世界的5张虚拟福卡：富强福、和谐福、友善福、爱国福、敬业福。
2016, Alipay squeezed micro-channel CCTV Spring Festival has become the exclusive interactive platform, launched this viral gameplay. CCTV came up with five Foca name, came up with Alipay play: the user first needs to fill 10 Alipay friends, then you can get a few Foca Alipay gift, a gift exchange with others in between sets .
2016年，支付宝挤掉微信成为央视春晚独家互动平台，推出了这一病毒式玩法。央视想出了5张福卡的名字，支付宝想出了玩法：用户首先需要加满10个支付宝好友，然后就能获得支付宝赠送的几张福卡，在与他人赠换之间集齐福卡。
Alipay claims, collect five people will be able to split the Foca 215 million yuan a red envelope. Events from January 28 on the line a week before an assembly of more than 6,000 people. Some people believe, “At this rate set blessing to February 8 lottery New Year’s Day, the average person is likely to get 10,000 yuan.” “These people pay treasure collection blessing, and then eating altogether surface Water Margin card set is the same group of people ……” Some self-defense, not care about money, but addicted to the game.
支付宝宣称，集齐5张福卡的人便能平分2.15亿元大红包。活动从1月28日上线一周，才6000多人集齐。有人信了，“按照这个集福的速度，到2月8日大年初一开奖，平均每个人有可能能拿到1万元。” “这批支付宝集福的人，和当年吃干脆面集水浒卡的是同一批人……”有人自辩，不是看重钱，而是沉迷于游戏之中。
However, once the line in order to pay lower subsidies captured treasure supermarket aunt quit. Shanghai Jin aunt thought, Alipay relationship with money too, information may leak, so do not add Alipay friends (in fact, do not show your friends and the balance of consumer records and other information).
不过，曾经为了支付宝线下补贴而攻占超市的大妈不干了。上海金阿姨以为，支付宝跟钱关系太大，信息可能泄露，所以不加支付宝好友（其实不会显示好友的消费记录和余额等信息）。
Alipay password for the user to share micro-channel set to go fu moves, the reaction of the micro-channel bit “lunatic.” In the micro-channel forced, step by step password Alipay “evolution.” When the user to copy the password to open Alipay Alipay will recognize the password to open the relevant page.
对于用户将支付宝口令分享到微信里去集福的举动，微信的反应也有点“丧心病狂”。在微信的逼迫下，支付宝口令一步步“进化”。用户复制口令打开支付宝时，支付宝会识别口令打开相关页面。
Group Director of Public Tencent microblogging Zhang in tough, said, “trying to steal from others the chain, and a set of tools, but also put on a miserable This gangster logic to figure that out, the baby is very bitter.”
腾讯集团公共总监张军在微博上强硬表示，“想方设法从别人那里盗取关系链，手段一套又一套，还装出一副可怜相。这种强盗逻辑也想得出，宝宝是挺苦的。”
We can say that in the New Year red envelopes it strategy, micro-channel and Alipay no difference, are intended mobile payment market. From Ali and Tencent’s strategic layout, the mobile payment entrance competition are extremely important and directly related to the ecological construction of both. The more people play the red, the more people cultivate the habit of mobile payments, your App will become the entry of mobile payment users, go to the line after the supermarkets, restaurants, amusement parks, etc., will be accustomed to a certain consume App .
可以说，在春节红包这件事的战略上，微信和支付宝没有区别，都意在移动支付市场。从阿里和腾讯的战略布局来看，移动支付入口的争夺都极为重要，直接关系到二者的生态建设。越多人玩红包，越多人培养移动支付的习惯，自己的App就会成为用户移动支付的入口，以后去线下超市、饭店、游乐园等等，就会习惯用某一款App进行消费。
Intense reaction of the micro-channel is also reasonable. Recall red war began three years ago.
微信反应之激烈也在情理之中。回顾一下始于三年前的红包大战。
2014 Spring Festival, the micro-channel with “micro-letters red” bombed WeChat group chat and friends, many users bind bank card, Tencent occasion broke into the payments thereby Alibaba better at. This action Tencent Chairman of the Board of Alibaba Jack Ma has been described as “Pearl Harbor.”
2014年春节，微信凭借“微信红包”轰炸了微信群聊和朋友圈，让不少用户绑定了银行卡，腾讯由此借势闯进了阿里巴巴更擅长的支付领域。腾讯的这一行动曾被阿里巴巴董事会主席马云形容为“偷袭珍珠港”。
2015 Spring Festival, the Chinese New Year on the line Alipay red envelope function, functions like micro-letters, while allowing users to share to micro letter inside. But this was immediately sealing the interface WeChat aspect.
2015年春节，支付宝上线了新春红包功能，功能与微信类似，同时允许用户分享到微信里面去。但这一接口马上被微信方面封掉。
It can be said that in the past two years, Alipay red envelope has always been a social inferior WeChat. In the days of the Chinese New Year outside, everyone still used WeChat red envelopes. Every festival, red micro-channel server to its knees a few minutes can be embarrassing and best evidence. By red business, micro-channel pay is gradually narrowing the gap with Alipay, the current north of Guangzhou-Shenzhen convenience store while most support Alipay payment and micro-letters.
可以说，在过去两年，支付宝的社交红包始终不如微信。在春节之外的日子里，大家还是习惯用微信发红包。每逢佳节，微信红包服务器瘫痪几分钟可算是尴尬而最好的佐证。通过红包业务，微信支付也在逐渐缩小与支付宝的差距，目前北上广深的便利店大多同时支持支付宝和微信支付。
As a result, when the 2016 Spring Festival, Alipay hoping Foca allows users to pay more friends, allowing users to migrate to the customary red envelopes Alipay up, micro-channel naturally not happy. This is equivalent to 200 million yuan Alipay Caesar insert micro letter backyard. Of course, Alipay is also smarter, allowing users to copy text in the form of micro-letter password to go, and micro-channel direct sealing of difficult text. Now this pattern is also very interesting: good pay and good social Alipay micro-channel, cross into each other in the hinterland, in the other corner detail dig everywhere.
也因此，当2016年春节，支付宝希望借助福卡让用户多加好友，从而让用户把发红包的习惯迁移到支付宝上来时，微信自然不乐意了。这就相当于支付宝撒2亿元插入微信后院。当然，支付宝也变聪明了，让用户以文字形式把口令复制到微信里去，而微信很难直接封掉文字。现在这样的格局也很有意思：擅长支付的支付宝和擅长社交的微信，交叉进入对方腹地，在细节处处挖对方墙角。
Micro-channel is still very fierce momentum this year, after the New Year’s Eve will launch red photo features released in advance, it attracted a burst refresh. Users pay a little money to see your friends’ circle of friends photos.
微信今年势头依然很猛，除夕将推出的红包照片功能提前放出来后，便引来一阵刷屏。用户付点小钱才能看好友的朋友圈照片。
Tencent has been used as a war in mobilizing substantial resources, including technical reserves, as well as adjust the server architecture. September 2015, Tencent will be associated with the financial services industry into “financial applications and payment platforms based line”, the sector will ensure the normal operation of the micro-letter Chinese New Year red envelopes, nearly two-thirds of the sector’s employees may be during the Spring Festival overtime.
腾讯已经当做一场战争在调动大量的资源，包括技术的储备、服务器以及架构上的调整。2015年9月，腾讯将与金融行业相关的业务整合到“支付基础平台与金融应用线”，这一部门将保证微信春节红包正常运行，该部门近三分之二的员工在春节期间可能要加班。
Tencent pay business turnaround in less than two years. Micro-letter envelopes appear before, TenPay Tencent not counting the eye department, defeat Alipay. With micro-letter envelopes Tencent payment products with Alipay share gap is gradually narrowing. Disclosure of data as of November 2015, Tencent mobile payments (+ QQ micro-channel pay purse) tied to the number of card users has exceeded 200 million. Alipay wallet card tie has nearly 300 million users.
腾讯支付业务的翻身仗只用了不到两年时间。在微信红包出现以前，财付通是腾讯并不算起眼的部门，兵败支付宝。借助微信红包，腾讯的支付产品份额跟支付宝的差距正在逐步缩小。截至2015年11月披露的数据，腾讯移动支付（微信支付+QQ钱包）的绑卡用户数已经超过了2亿。而支付宝钱包绑卡用户数已经接近3亿。
However, micro-channel and Alipay fancy red behind the huge amount of money is deposited. Tencent established financial line in January just to get through the micro-channel through financial purse and Tencent, the user can change the letter were like micro finance, as in Alipay balance as financial treasure.
但是，微信和支付宝看中的是红包背后沉淀的巨额资金。腾讯成立金融线后，在1月份刚刚打通了微信钱包和腾讯理财通，用户可以像对微信零钱进行理财，就像在支付宝里用余额宝理财那样。
In addition to red between friends, micro-channel, Alipay, Baidu, microblogging and other Internet companies have also teamed brands to the user along red envelopes, brands gain exposure, the Internet companies to further promote the red envelope business.
除了好友之间的红包之外，微信、支付宝、百度、微博等互联网公司也联手品牌商一起给用户发红包，品牌商获得曝光，互联网公司则进一步推广了红包业务。
See a wave of momentum: 2016 Spring Festival Alipay red envelopes of the total amount, 800 million yuan! New Year’s Eve QQ red envelopes of cash amount, more than 200 million yuan! Microblogging New Year’s Eve will send red envelopes 10 billion! 10 days before and after New Year’s Eve micro-channel circle of friends advertising revenue, estimated to be worth at least 10 billion yuan.
看看一波又一波的声势：支付宝2016年春晚红包的总金额，8亿元！QQ除夕夜现金红包金额，超过2亿元！微博除夕将送出红包，10亿元！微信除夕前后10天的朋友圈广告收入，预计价值不少于10亿元。
If you understand the rules of the game, you’re red war winner.
你要是懂游戏规则，你就是红包大战的赢家。完成阅读
来源:英语新闻网站
【对于学习，从现在开始，你还没有晚。别说自己没基础，慢慢来；你不懂？问我吧！——订阅微信公众号：爱语吧BBC（iyubabbc】
